Biz Tip of the Day: Reach your ideal clients inexpensively and in large numbers. Connect to your ideal clients by utilizing social media networking online and by attending weekly networking events. Remember, network only with those you consider to be your ideal clients. Target your ideal clients, whomever they are: entrepreneurs, children, parents, seniors, teachers, doctors, etc. Spend your work day focused on your ideal clients: where can you meet them, how can you reach them, and what services can you provide to them.
Spend time with your ideal clients and make note of their special needs. Let them know the ways you and your business can help make their lives better or how you can improve their results and profits.
The best way to do this is to hand prospective clients a book with your name on the cover. The book should spell out your story of how you and your business achieved your current level of success. It should demonstrate how your expertise helps your current clients and prospective clients reach their expectations and / or provdes solutions. When you show you can make their lives easier, better, or more profitable you win and your competitor loses. When you deliver on your promises you win by getting a continuous stream of referrals from happy clients.
Our motto is: Success by Design, Not by Chance!
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