Biz tip of the Day: “We're Unique”

Biz tip of the Day: “We're unique.” It is better to describe what you can do for your clients that may give them something unique to use in their business to get more clients, or get free publicity. Be the company that helps them create that something special, then they'll figure out that you are unique in what you do, apart from the guys downtown.

See http://www.authorsuccessinternational.com/

 

Success by Design – Not by Chance

Tip of the Day: Don't Tell Me You Have a “Proven track record”

Tip of the Day: Don't tell me you have a “Proven track record” because almost every company has some kind of a track record. Supply me with facts and figures instead. Share rates, on-time performance, or success percentages. Prove your track record by listing your achievements. If you don’t have a proven track record you can detail, then don't mention it at all.

Chances are you do have a good track record worth writing about.

Browse: http://www.authorsuccessinternational.com/

Success by Design - Not by Chance

Biz Tip of the Day: Everyone Who Meets a Need is a “Service Provider”

Biz Tip of the Day: Everyone who meets a need is a “Service Provider.” When I get my car repaired by a mechanic, he provides a service:  I need a mechanic and his business provides it.  “Service provider” means nothing. If you sell gas, tell me you sell gas.  If you design commercial office spaces, tell me you design commercial office spaces.

If you’re a Social Network company, fine — just use plain language to let me know what you really do. 

http://www.authorsuccessinternational.com/
Success by Design - Not by Chance 

Biz Tip of the Day: You Don't Have to Be All About Innovation

Biz Tip of the Day: You Don't Have to Be All About Innovation. Most companies have worn out the phrase, “We are innovative.” Make it known that you use tried and true methods proven to work for your clients, along with some of your own innovative ideas that work well. If you describe products, or systems you have developed that work, customers will know you are innovative.

Better still, when you reduce it to story form in a book with your name on it, now you have something that works to sell for you.

Take a moment to browse: http://www.authorsuccessinternational.com/

Success by Design – Not by Chance

Biz Tip of the Day: Craft Your Ideal Client Profile

Biz Tip of the Day: Craft your ideal client profile. There are several things that universally constitute an ideal client:

• Those you really enjoy working with
• Those who need your help, a lot
• Those who recognize that working with you is essential
• Those who can easily be identified and contacted
• Those who will happily pay what you are worth, without negotiating
• Those who will get great results from working with you, & will write testimonials to prove it
• Those who recognize your unique abilities & will tell others and keep referring clients to you. 

 

Browse, Dream & Do: http://www.authorsuccessinternational.com/

 

Success by Design - Not by Chance 

Biz Tip of the Day: Create Credibility

Biz Tip of the Day: Create credibility. Create a list of credibility factors. What are some credibility factors? You may have written a book on a subject, have specific knowledge or background on something that comes easily for you. You may have created some sort of successful system, become a sought after speaker on the subject, taken yourself, or someone else out a a certain type of situation quickly and successfully. You may have worked for more than 15 or 20 years in a field giving you far more experience than most competitors.

Think about it. Don't sell yourself short. The average salesperson doesn't do much to sell themselves, or their products, so all you have to do is to make a little more effort to out shine the rest. Imagine if you went beyond that to show your clients what makes you make them better. Talk about blowing the doors off your competition.

I have known a few top salespeople in their regions. They did it with finesse. They weren't pushy. They simply demonstrated how they, or their product could make the customers lives easier, more comfortable, more time-saving, or save them money. It's a beautiful thing to watch them in action. They don't even know they're being sold to. That's what our product does for you and your customers.

Browse: http://www.aithorsuccessinternational.com/

Success by Design - Not by Chance

Biz tip of the Day: What Are Your Unique Selling Propositions?

Biz tip of the Day: What are your unique selling propositions? Answer the following questions and you will learn what they are:

Of all the people in my field, what do I do that others do not?

What features of my practice set me apart from others?

What benefits can I promise that others do not?

Why should a prospective client work with ME as opposed to someone else?

What is one unique selling tool that I can create that will make me more desirable to clients?

We have the best answer to the last question at http://www.authorsuccessinternational.com/

Success by Design – Not by Chance

Biz Tip of the Day: Get Clear on Your Niche

Biz Tip of the Day: Get clear on your niche and your expertise.

“I don't know the key to success, but the key to failure is trying to please everybody.”

-Bill Cosby

Find something that sets you apart from competitors. Perhaps you are known within the tel-com industry for lowering phone bills up to 90%. It needs to be something that sets you apart, & gives you an advantage over colleagues. Be clear about this niche or expertise. When you do, more clients will seek you out and give you referrals.  Find out, and market what you do best to your ideal type of client. Don't try to please everybody else. You will close more business deals.

Think about it, would you want a generalist performing a quadruple bypass on you, or would you want the best coronary surgeon in the country? It's time for you to get specific on what makes you an expert and a special asset to your customers.

www.AuthorSuccessInternational.com - take a minute to browse

Success by Design - Not by Chance

Biz Tip of the Day: Implement Systems so That You Consistently Market

Biz Tip of the Day: Implement systems so that you consistently market

your services easily, and can finally stop struggling to get clients, once and for all. You might want to review our past posts. When you put it all together, and come up with your plans of action you can begin to get results. 

We have something extra to boost your plan of action, bringing it all together in a simpler way. Please take a moment to browse our website. We like to see success and we think we can help you achieve it in your business. Achieve it in a way that will make you stand out from the rest. Knock the socks off your competition!

Browse: http://www.authorsuccessinternational.com/

Success by Design - Not by Chance

Biz Tip of the Day: Make More Money

Biz Tip of the Day: Make More Money than you are making now, while enjoying being in business for yourself more than ever before. It doesn't have to take years to make a name for yourself in your community, or your area of business dealings.

We call it 'educating your environment.' Sent a form E-mail/mail a letter to all of your friends, family and associates. Sent it to those who can refer customers to you. Change each letter, slightly, to personalize it for each person. State who you are and what you can do for clients. Include all your business contacts. 

When the referrals start coming in, you will need something to hold their attention, so they'll want to do business with you and not the other guys down the street. Check our website and you will find out just how to do that for a reasonable cost to your business. It'll be a one time investment of a segment of your time, as well. After that, it's free play with a cost effective sales tool you've created. That ought to get you a promotion.

Your Success is Our Business

at

http://www.authorsuccessinternational.com/

Success by Design - Not by Chance

Biz Tip of the Day: Learn Time-savingTechniques

Biz Tip of the Day: Learn time-saving techniques that will dramatically cut down your learning curve. Cluster your client appointments. Decide how many hours a week you want to devote to telephone follow ups, and other marketing. 

Prioritize your daily task list. You'll be amazed how much more efficient and focused you will become. Once you've made your schedule, stick to your guns. Have your receptionist make an appointment during the appropriate hours with the calling client, instead of interrupting another segment of your tasks. Have them say you are busy, tied up, or whatever. Believe me, this will work for your betterment.

Success by Design - Not by Chance

Biz Tip of the Day: Create Greater Exposure

Biz Tip of the Day: Create greater exposure and visibility for yourself and your business. Networking and advertising are a must. A major part of advertising what you do that also creates a unique calling card is a book with your name on the cover. There's nothing like handing clients a loaded professional ad about your business without their ever thinking of it as advertisement.

Success by Design - Not by Chance

Biz Tip of the Day: Get Proven Techniques You Can Apply Right Away

Biz Tip of the Day: Get proven techniques you can apply right away so as not to have to reinvent the client attraction wheel on your own. Finding the right professional assistance is a must. Hire a professional coach to help in areas needed. This could save you a lot of grief, not to mention lost profits.You can avoid a host of common mistakes entrepreneurs run into when starting up a new business. It could mean the difference between success and failure.

AuthorSuccessInternational.com has coaches who will help you write your first book, all about how you can make your clients lives easier, happier, and save them money. Your book would be a great asset in attracting the clients you need. Think of the referrals it will also generate, as well.

Success by Design - Not by Chance

Biz Tip of the Day: Create Power Referral Partnerships

Biz Tip of the Day: Create power referral partnerships and strategic alliances. This is where joining the right groups comes in where you find your targeted clients. Individual clients who send friends and acquaintances your way is a must. Equally important is not to overlook partnering with other non-competitive business people who will agree to give you referrals, the same as you will give them referrals for their business.

Remember when, for any reason, you may not be able to help a client with a special need outside your field, you can refer them to someone who can help them. This shows, too, that you really care about meeting their needs whenever you can. That's the right attitude to keep toward clients, and potential clients. 

Keep track of your business people's referrals, and reward them, as you would clients for their referrals.

Your Success is Our Business

Success by Design - Not by Chance

Biz Tip of the Day: Set Up Referral Systems

Biz Tip of the Day: Set up referral systems to increase your client base. Give rewards to each client who sends you a referral.  Keep a list of your hottest referral clients, and keep in constant contact with them. Give them something impressive to use as an attraction tool to entice prospects your way. A book written by you, about you, and your business is such a tool that will work for you when you are somewhere else, all the time.

Your Success is Our Business
Success by Design - Not by Chance

Biz Tip of the Day: Stay Accountable to Your Promises

Biz Tip of the Day: Stay accountable to your promises and achieve them. Make promises, not goals for yourself to achieve. Continually check to see if what you are doing on a daily basis is helping you to keep your promises, or hindering you. That way you can alter your plan of action, if need be, as you go along. 

Your Success is our Business

Biz Tip of the Day: Become an Expert in Your Field

Biz Tip of the Day: Become an expert in your field, and be perceived and paid as such. Filling a book with your knowledge and expertise will take you to another level with clients. It gives a solid reason for someone to refer your name to someone who might need your services. Everybody likes to know an author. It opens doors of opportunity for you. You will be invited to speak, and to be interviewed on TV and radio, as an expert in your field.

http://www.authorsuccessinternational.com/

Success by Design - Not by Chance

Biz Tip of the Day: Implement Systems so That You Consistently Market

Biz Tip of the Day: Implement systems so that you consistently market your services easily and can finally stop struggling to get clients, once and for all. You might want to review out past Biz Tip of the Day listings. When you put it all together you can begin to make your best plan of action. 

We need more successful entrepreneurs in our economy, especially right now. You cannot stand still. Go the extra distance to get the business you know is out there. Let us help you earn the credibility needed to attract more clients.

Biz tip of the Day: Close the Sale Without Ever Feeling Salesy

Biz Tip of the Day: Close the sale without ever feeling salesy. Talk about what you can do for the client to make their life easier, or increase their profits. Talk less about yourself. That's something you can go into detail about in a segment of the book you write telling your story of how you became involved in business. You will mainly write about how your knowledge and expertise can help your clients reach their goals, or grow their business. With integrity, include information that will make them want to do business with you, and not your competition.

Such a book is a great tool for closing the sale for business men, and business women.Your success is our business at http://www.authorsuccessinternational.com/

Success by Design - Not by Chance

Biz Tip of the Day: Work Smarter, Not Harder at Building Your Business

Biz Tip of the Day: Work smarter, not harder at building your business. You may need to enlist a professional coach for the help you need. A good coach can help even the smartest business people. Sometimes you may need a nudge, basic guidance, or perhaps an in-depth coaching program to get you off and running.

If it's more money, more clients or more exposure needed to enhance your business, then see http://www.authorsuccessinternational.com/. We have personal and group coaches with our programs. Your success is our business.

Success by Design - Not by Chance

Biz Tip of the Day: Reach Your Ideal Clients

Biz Tip of the Day: Reach your ideal clients inexpensively and in large numbers. Connect to your ideal clients by utilizing social media networking online and by attending weekly networking events. Remember, network only with those you consider to be your ideal clients. Target your ideal clients, whomever they are: entrepreneurs, children, parents, seniors, teachers, doctors, etc. Spend your work day focused on your ideal clients: where can you meet them, how can you reach them, and what services can you provide to them.

Spend time with your ideal clients and make note of their special needs. Let them know the ways you and your business can help make their lives better or how you can improve their results and profits.



The best way to do this is to hand prospective clients a book with your name on the cover. The book should spell out your story of how you and your business achieved your current level of success. It should demonstrate how your expertise helps your current clients and prospective clients reach their expectations and / or provdes solutions. When you show you can make their lives easier, better, or more profitable you win and your competitor loses. When you deliver on your promises you win by getting a continuous stream of referrals from happy clients.
Our motto is: Success by Design, Not by Chance!

Biz Tip of the Day: Get Out There and Network More Effectively

Biz Tip of the Day: Get out there and network more effectively by joining local networking groups and attend their meetings regularly. Make sure the attendees of these networking groups fit your ideal client profile. If your business provides services for IT professionals then it is counterproductive to network with dog breeders; unless of course, you are in the market to purchase a dog.

The ideal clients for Author Success International are entrepreneurs. We have developed programs which are specifically designed to benefit our clients and fulfill their needs. The Business Owners Writing System makes it easy for entrepreneurs to stand out light years ahead of their competition and gain tons of free publicity. Entrepreneurs have so much to gain from this program and all for a mere fraction of the cost of traditional marketing.

Biz Tip of the Day: Create a Client Enticement Strategy

Biz Tip of the Day: Create a client enticement strategy within the first three months of going into business. Not only do you need repeat customers but you also need a constant flow of new clients. This is a must! In order to succeed you must diligent with your marketing.

Work on your basic marketing strategies such as getting referrals, smart advertising, educating your environment, and networking among your perfect clients. You must also provide excellent customer service and go above and beyond your clients' expectations. Remember, clients consistently return to businesses and service providers who offer consistent value and service.

A great client magnet is a book about you which highlights your expertise. Having a book with your name on it is the greatest calling card in the world.