Biz Tip of The Day: “Results oriented:” This is another meaningless set of buzzwords in the business world. Again, spell it out. Give examples. Adjectives are great in elevator speeches, ads, and on websites, but only when used to be specific, descriptive and if they are directly applicable to what you do. Adjectives most always require detailed explanation so they won't simply become overused, meaningless cliques.
Use plain language, avoid generalities , and avoid overstatements like the plaque. Get rid of the flowery embellishments. If you paint houses, don’t say you are a “leading service provider of interior and exterior surface renovation & beautification.” Say you paint houses and tell me why I should use your services to paint my house or building. Potential customers, and online search engines will engage a lot more with your business when you follow these simple guidelines.
Use plain language, avoid generalities , and avoid overstatements like the plaque. Get rid of the flowery embellishments. If you paint houses, don’t say you are a “leading service provider of interior and exterior surface renovation & beautification.” Say you paint houses and tell me why I should use your services to paint my house or building. Potential customers, and online search engines will engage a lot more with your business when you follow these simple guidelines.
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