Biz Tip of The Day: Focus on the 3, or 4 of Your most beneficial Assets you can provide for your clients, or potential clients. This is key to your reaching them. Figure out your client's most troublesome obstacles, and offer attractive solutions that only you can supply.
It could be that a business man has the money to own that thoroughbred race horse he has always wanted to own, but doesn't have the time, doesn't want to spend a fortune, and doesn't have the know how to take care of the details. When you can show that you have the experience, the facilities, a good track-record, and can offer a fair price to do the job for him, you have alleviated all his apprehensions. It is important to get him dreaming about how much fun it is to own a race horse.
This kind of readiness of solutions and assets offered were key to ever reaching this potential client, and closing the sale. Sometimes its so simple you may wonder why your competitor didn't think of it first. It wouldn't be easy to get and keep such a customer without all the pluses of your business know-how on your side, which you must be able to articulate with enthusiasm. It is so important to build on them, every day, for success.
Tell your own story of how you became successful in your business:
Success by Design – Not by Chance!
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