“I work with (insert ideal client profile {such as 'entrepreneurs'}) who struggle with (insert client challenges) and would like (insert results and benefits).
What separates my service from other (insert competitors) is (insert your unique selling propositions) and because of this, clients receive (insert motivators and your claim).
Would you like to know more? (insert your call to action)”
People judge you on what you say about your business. They are trying to figure out how good you are. Present a confidence level, leaving out arrogance or aggressiveness. Do include casual confidence that makes them want to know more. It's so important to have a good, concise, memorized elevator speech. Let it to roll off your tongue, effortlessly. Go ahead, create your own. Write it down and rehearse it until you learn to interject it, with ease, into any conversation when asked about what you do. Do it now, and dazzle your prospective clients.
You'll know you have arrived when you overhear one of your satisfied customers, or a colleague basically stating your elevator speech about what you do, to others. A good elevator speech is a client magnet. It's something every successful salesman has down pat.
Success by Design – Not by Chance!
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