Biz Tip of the Day: Have an Elevator Speech memorized. This is a 20 second commercial you use with an ideal client in an elevator before you reach the next floor. It's meant to describe what you do in a very short amount of time, with the objective being that this person will not only ask for your card, but will also want to talk to you further. This is crucial in helping to dazzle your clients. If you can't do it in 20 seconds or less, you are letting potential clients slip through your fingers on a daily basis. You have to get their interest before you can dazzle them in other ways. See the next Tip of The Day to see your Elevator speech Formula!
A key way to keep their attention:
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