Biz Tip of the Day: Always offer Customers options. Most people like to have options. They don't like things that don't quite suite them, or their needs. That's why the option of small, medium or large beats out the one size fits all, every time.
Don't think it's not psychological, either. When given choices customers select the one that best fits their needs, including their pocketbooks. They have less of a feeling of having had someone 'sell' them something, whenever they do the choosing.
Some personality types naturally go for the biggest, fastest, super-sized option, while others are more cautious. Some like to take their time doing things. Sometimes, it simply could be the question of money, and what they can afford. Here's a little tip you may not have thought of, you may offer time-payment plans to get around much of that problem.
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