Biz Tip of The Day: Create a Tagline or Slogan:

Biz Tip of The Day: Create a Tagline or Slogan to make you and your business memorable. They won't remember your entire elevator speech, but they most likely remember a short tagline that describes the essence of what you do. It's essentially the reduction of your entire marketing message. One business uses the tagline, for example, “More clients, in record time ...every time.” Keep it simple, and realistic. People will start using it when they talk to other potential clients about you.

Once perfected, use your tagline on everything:

Your business card
Your website
Your marketing materials
Your voice-mail
Your e-mail
Your e-mail signature file, etc.
In Your conversation with clients/potential clients
In your first book about you, and your business, or
   on its cover

www.BusinessOwnersWritingSystem.com

Success by Design - Not by Chance!