Biz Tip of the Day: More on PULL Marketing

Biz Tip of the Day: More on PULL Marketing: The key is to focus on your ideal client's struggles and hot buttons first. You want to get them to feeling the pain just enough, with understanding and empathy, so they realize that their situation isn't as great as they'd like it to be, and they need to fix the problem.

By now, you should have demonstrated that you feel their pain, and that you have solutions for them. Once they gain trust in you, and see that you can provide them with the results they need, they'll pick up the phone and call YOU. This becomes easier and easier as you sincerely understand more, and more about the needs of your targeted clients.

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