Biz Tip of the Day: Organize, Change your Verbiage, and Your Thoughts

Biz Tip of the Day: Organize, Change your Verbiage, and Your Thoughts. Give credit to those around you who excel. Give credit where credit is due.

Surround yourself with people who excel. Expand your excellence, and never stop growing, and experimenting with the proven, and sometimes out of the box, new trial and error methods. Make good decisions. Replace bad decisions with better decisions.

If faith is a part of your life, it is good choice to use prayer to reinforce business decisions. Be thankful. Give thanks often for your rewards, including the omnipotence of God throughout your personal and business endeavors. Countless numbers of highly successful people attribute their success, and happiness largely to their faith. 

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Success by Design - Not by Chance!

Biz Tip of the Day: Develop and Utilize the Mental Faculties, and Special Abilities

Biz Tip of the Day: Develop and Utilize the Mental Faculties, and Special Abilities given to you. It doesn't hurt to have a little help, or a few nudges from a Book, or from our Biz Tip of the Day Blog. Use your many talents to pick up on the many tips given, no matter how simple, or how complicated. Oddly, most of them are simple enough to add, one at a time, until you begin to experience improvement in your life, and in your business.

I'd like to make your success my business. Why? Because I like to see success, and success breeds success. Everyone likes to be successful. I know I do, and I think you do, too.

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Biz Tip of the Day: Create a Note-worthy Book

Biz Tip of the Day: Create a Note-worthy Book, written by You, which is targeted for your core client. Write your unique story of how you got where you are in your business. Expose your expertise, plus why and how it can benefit your ideal client.

Sign up with a program which offers a coach to guide, and help you to write the best book possible in order to promote yourself, and your business. Such a book becomes a great selling tool, affording you countless dollars worth of low cost advertising. Your book will bring you recognition in your field, and act as a magnet to keep present clients, and generate more referrals. Being an author makes you an expert among experts. Remember, the first six letters in the word authority spell author.

Once your book is published, so many doors of opportunity will be opened for you. You will be asked to book speaking engagements; you'll be recruited for TV and radio interviews; plus it could lead to a promotion, or a brand new career. Did I forget to mention that it will help increase the profits in your business.

 Your Success is Our Business www.BusinessOwnersWritingSystem.com

Success by Design – Not by Chance

Biz Tip of the Day: Focus on the 3 or 4 of Your Most beneficial Assets

Biz Tip of The Day: Focus on the 3, or 4 of Your most beneficial Assets you can provide for your clients, or potential clients. This is key to your reaching them. Figure out your client's most troublesome obstacles, and offer attractive solutions that only you can supply.

It could be that a business man has the money to own that thoroughbred race horse he has always wanted to own, but doesn't have the time, doesn't want to spend a fortune, and doesn't have the know how to take care of the details. When you can show that you have the experience, the facilities, a good track-record, and can offer a fair price to do the job for him, you have alleviated all his apprehensions. It is important to get him dreaming about how much fun it is to own a race horse.

This kind of readiness of solutions and assets offered were key to ever reaching this potential client, and closing the sale. Sometimes its so simple you may wonder why your competitor didn't think of it first. It wouldn't be easy to get and keep such a customer without all the pluses of your business know-how on your side, which you must be able to articulate with enthusiasm. It is so important to build on them, every day, for success.

Tell your own story of how you became successful in your business:

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Biz Tip of The Day: Groom for Business

Biz Tip of The Day: Groom for Business. You don't have to always wear what you consider to be your power suit to every meeting. But, no matter how brief the meeting, you must be dressed in business attire. You want to exude authority. You want to be a business person anyone would be proud to be associated with, or to be seen with.

When you put yourself into an enviable position, simply by projecting the perception of success, you will have clients who will want to be identified with you. You will strive for that perception to be a reality that you can transfer into loyal followers. Remember, you're not 'playing' a part, you are dead serious about what you do, and what you can offer your clients for their hard earned cash, in order to solve their problems. This is a' real life' role, so dress the part, to show everyone you are a serious contendor. Success breeds success. Go for it.

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Biz Tip of The Day: Set the Tone for Your Business Dealings

Biz Tip of The Day: Set the Tone for Your Business Dealings. Be consistent in ALL your business dealings, and it starts with good grooming. No one ever wants to overhear someone saying, “Last week she looked so great. What happened, her hair looks awful, and did you see those nails.” Or, “He and his associate are dressed like they're going to the beach instead of to a business meeting.” Initial contacts such as these can be a permanent turn off, no matter what the person offers them, afterwards.

Even after a business luncheon it is usually necessary to freshen up immediately following the meal. I know this is a little personal, but let's face it, dealing with the public does get rather personal. It's important to brush your teeth, if you need to. Some of the unexpected spices in today’s cuisine call for a small, handy breath spray, or mints, kept in the purse, or the briefcase, as well.

Men and women, please go easy on the 'no matter how expensive' fragrances. They can be overwhelming for the average person, not to mention all of the allergy ridden individuals out there.

Biz Tip of the Day: More on PULL Marketing

Biz Tip of the Day: More on PULL Marketing: The key is to focus on your ideal client's struggles and hot buttons first. You want to get them to feeling the pain just enough, with understanding and empathy, so they realize that their situation isn't as great as they'd like it to be, and they need to fix the problem.

By now, you should have demonstrated that you feel their pain, and that you have solutions for them. Once they gain trust in you, and see that you can provide them with the results they need, they'll pick up the phone and call YOU. This becomes easier and easier as you sincerely understand more, and more about the needs of your targeted clients.

Your Success is Our Business

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Biz Tip of The Day: Craft Some Compelling PULL Marketing Questions

Biz Tip of The Day: Craft Some Compelling PULL Marketing Questions of your own, based on what you offer. Put forth question that your ideal client is likely to answer YES to each and every one.

Here is one example of what is on the back of one businesswoman's business card and website, who works with other businesses:

Not attracting enough clients to your existing small business?
Do you love what you do but haven't mastered that “marketing thing” yet?
Are your current clients not sending you enough referrals?
Do you wish you could turn more prospects into paying clients?
Do you sometimes feel like you're pushing too hard?

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Success by Design - Not by Chance!

Biz Tip of the Day: Get Clients to Call You with PULL Marketing Materials

Biz Tip of the Day: Get Clients to Call You with PULL Marketing Materials. Stop pushing your services on people and literally PULL prospective clients to you. Isn't that what we all want in business? Do you dream of answering the phone hearing the person on the other end of the line saying, “Hi, you don't know me but I'd like to work with you. Here's my credit card number. When can we get started?”

Oh, stop laughing - isn't that what you really want? The good news is that it is entirely possible. To educate your environment and turn interest into a prospect and a prospect into a client, you'll need some marketing materials that REALLY SPEAK to them. Use your own compelling message unique to what you offer.

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Success by Design – Not by Chance!

Biz Tip of the Day: Always Give Customers Options

Biz Tip of the Day: Always offer Customers options. Most people like to have options. They don't like things that don't quite suite them, or their needs. That's why the option of small, medium or large beats out the one size fits all, every time.

Don't think it's not psychological, either. When given choices customers select the one that best fits their needs, including their pocketbooks. They have less of a feeling of having had someone 'sell' them something, whenever they do the choosing.

Some personality types naturally go for the biggest, fastest, super-sized option, while others are more cautious. Some like to take their time doing things. Sometimes, it simply could be the question of money, and what they can afford. Here's a little tip you may not have thought of, you may offer time-payment plans to get around much of that problem.

Biz Tip of the Day: Package Your Best, Offer and Charge:

Biz Tip of the Day: Package Your Best, Offer and Charge for it. Packages are easier to understand, & trust. They're just easier to buy. Droves of people like buying in bulk at Costco, or Sam's. The same goes for business packages. It is easier than buying piecemeal. It makes so much more sense because a package deal helps keep the person as your client for a longer time. For example, you might offer a coaching program that lasts six months. Always offer differently priced, attractive packages for different levels of needs. Try the multi-package offers and you will make a lot more money. Remember, too, building long-term relationships with clients is key to having them interested in other packages you offer for their benefit.

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Biz Tip of the Day: Create Your Own Priorities:

Biz Tip of the Day: Create Your Own Priorities, or Program(s) to tell about, or list consistent things that will work for clients. For example, come up with a chronological step-by-step list to simplify what has to be done for a client to get good results. When it makes sense, and clicks with your ideal client, they can see how it would be helpful to follow these steps, and see that, with your help, they will be successful in accomplishing their goals. It also instills credibility to have all the steps outlined. People can visualize getting results when the process seems logical and doable.

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Success by Design - Not by Chance!

Biz Tip of The Day: Create a Tagline or Slogan:

Biz Tip of The Day: Create a Tagline or Slogan to make you and your business memorable. They won't remember your entire elevator speech, but they most likely remember a short tagline that describes the essence of what you do. It's essentially the reduction of your entire marketing message. One business uses the tagline, for example, “More clients, in record time ...every time.” Keep it simple, and realistic. People will start using it when they talk to other potential clients about you.

Once perfected, use your tagline on everything:

Your business card
Your website
Your marketing materials
Your voice-mail
Your e-mail
Your e-mail signature file, etc.
In Your conversation with clients/potential clients
In your first book about you, and your business, or
   on its cover

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Biz Tip of the Day: Here's Your Elevator Speech Formula

Biz Tip of the Day: Here's Your Elevator Speech Formula, as promised:

“I work with (insert ideal client profile {such as 'entrepreneurs'}) who struggle with (insert client challenges) and would like (insert results and benefits).
What separates my service from other (insert competitors) is (insert your unique selling propositions) and because of this, clients receive (insert motivators and your claim).
Would you like to know more? (insert your call to action)”

People judge you on what you say about your business. They are trying to figure out how good you are. Present a confidence level, leaving out arrogance or aggressiveness. Do include casual confidence that makes them want to know more. It's so important to have a good, concise, memorized elevator speech. Let it to roll off your tongue, effortlessly. Go ahead, create your own. Write it down and rehearse it until you learn to interject it, with ease, into any conversation when asked about what you do. Do it now, and dazzle your prospective clients.

You'll know you have arrived when you overhear one of your satisfied customers, or a colleague basically stating your elevator speech about what you do, to others. A good elevator speech is a client magnet. It's something every successful salesman has down pat.

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Biz Tip of the Day: Have an Elevator Speech memorized

Biz Tip of the Day: Have an Elevator Speech memorized. This is a 20 second commercial you use with an ideal client in an elevator before you reach the next floor. It's meant to describe what you do in a very short amount of time, with the objective being that this person will not only ask for your card, but will also want to talk to you further. This is crucial in helping to dazzle your clients. If you can't do it in 20 seconds or less, you are letting potential clients slip through your fingers on a daily basis. You have to get their interest before you can dazzle them in other ways. See the next Tip of The Day to see your Elevator speech Formula!

A key way to keep their attention:

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Biz Tip of the Day: Other words or Phrases to Avoid

Biz Tip of the Day: Other words or Phrases to Avoid: 

I am sure you can come up with other words or phrases such as “We're unique,” “Myriad solutions,”  and “Results oriented,” which could be listed as serial offender for businesses to use, minus any further explanation, on websites or elsewhere. You can continually teach yourself what to use, and what not to use – what works, and what doesn't.

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Your Success is Our Business

Biz Tip of The Day: “Results oriented”

Biz Tip of The Day: “Results oriented:” This is another meaningless set of buzzwords in the business world. Again, spell it out. Give examples. Adjectives are great in elevator speeches, ads, and on websites, but only when used to be specific, descriptive and if they are directly applicable to what you do. Adjectives most always require detailed explanation so they won't simply become overused, meaningless cliques.

Use plain language, avoid generalities , and avoid overstatements like the plaque. Get rid of the flowery embellishments. If you paint houses, don’t say you are a “leading service provider of interior and exterior surface renovation & beautification.” Say you paint houses and tell me why I should use your services to paint my house or building. Potential customers, and online search engines will engage a lot more with your business when you follow these simple guidelines.

We help you write your first book, or help make your next book a better one: http://www.authorsuccessinternational.com/

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Biz Tip of the Day: “Myriad Solutions”

Biz Tip of the Day: “Myriad Solutions:” Don't say you offer myriad solutions or anything else – spell them out. Before I was twenty I used the phrase, “myriad jobs,' in my first big job interview to describe my duties at a previous job. The manager interviewing me asked, “What are myriad jobs, and can you spell myriad, and do you know what it means? (At that tender age, what I probably meant to say was “Oh, I did a lot of stuff,” also not a good choice of words). It did create a bump in the interview, but luckily I could spell myriad, and knew its definition, without being a smart alack, so I was hired into what became the life-long career I had dreamed about.

'We offer myriad solutions, plans, etc.' is not good for a company to use, either, even though some may provide many. Please, spell out what it is you offer in a list of categories, along with descriptions. Tell me how you will solve my problems, too. 'Myriad Solutions' has become a meaningless buzzword slogan in the business world.

Please click on http://www.authorsuccessinternational.com/ where we spell out your path to success.

Biz Tip of The Day: “Outstanding Customer Experiences:”

Biz Tip of The Day: “Outstanding Customer Experiences:” Should that really be true, then tell me what I can expect that will make my experience with you, and your company so outstanding. If you cannot back it up, then don't use the term in your business.

Your, and your company's outstanding qualities in a book, written by you, is a client magnet. It will give you continuous advertising and referrals ... find out how easy it is at  http://www.authorsuccessinternational,com/, where your success is our business.

Biz Tip of the Day: “Dynamic,” Are You?

Biz Tip of the Day: “Dynamic,” Are You? If you are truly “vigorously active and forceful,” I probably don't want to do business with you. Give thought before throwing adjectives around to describe you, or your business practices.

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Success by Design - Not by Chance!

Biz Tip of The Day: “A Collaborative Plan”

Biz Tip of The Day: “A Collaborative Plan:”

If you advertise a collaborative plan or effort with a client, describe the process, and how it works to prove that it really is collaborative, and that you don't do all the deciding, and then try to sell it to me. If you make the claim that you and I will plan together, then show me exactly how we’ll work together.

Your Success is Our Business

at http://www.authorsuccessinternational.com/

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Biz Tip of the Day: A “World-class Company”

Biz Tip of the Day: A “World-class Company:”

A world-class champion is a winner of an international sailing competition, or some other notable sport.  The fact that you provide products or services to customers internationally doesn’t mean you are a world-class company. Drop the “world-class” slogan, when you know it's not warranted.

Your Success is Our Businesshttp://www.authorsuccessinternational.com/

Success by Design - Not by Chance