Biz Tip of the Day: Eliminate Any Self-Serving Verbiage

Biz Tip of the Day: Eliminate Any self-serving verbiage. As much as you might like to talk about your state-of-the art systems, unique methods and passion for excellence, it turns your prospects off. Get rid of all self-promoting fluff and technical talk. Instead, discuss the results they can expect by working with you. Clients and potential clients are more interested in benefits and results; very few of them care about the mechanics.


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