Biz Tip of the Day: Create a Compelling Marketing Message:

Biz Tip of the Day: Create a Compelling Marketing Message which will make your ideal client say: “That’s great; this is exactly what I need, may I have your card?” Create a 20 second elevator speech which describes what you do but aso makes people want your services or gets them to ask you questions:

"Hello, my name is Marguerite. I help make it easy for entrepreneurs to grow their business, increase their client base and gain free publicity."

When they ask me how I do this, my response is usually:

“With our Business Owners Writing System we make it easy for entrepreneurs to write a book highlighting their business expertise. They can also include their compelling story of how they got where they are today. A book with their name on it becomes a unique and fabulous calling card for both them and their business. It makes their business stand out ahead of their competitors. This all leads to referrals from happy clients as well as guest appearances at conferences, radio and TV shows.”