Biz Tip of the Day: Find Ways to Educate Your Environment

Biz Tip of the Day: Find Ways to Educate Your Environment as part of your marketing campaign so that more than just your clients are sending you referrals. You can create a generic letter which can be personalized for your friends and associates. Use this letter to describe what you do and ask them to send for referrals.

Another great way to educate your environment is to write a book highlighting your knowledge and expertise. Including a compelling message or story in your book creates a bond with your readers and clients. It is a great way to build relationships and establish trust with clients and potential clients. Writing a book makes you become an expert among experts. It opens doors of opportunity for brand new markets for you personally, and for your business.