Biz Tip of the Day: People Make Decisions Based on Their Own Emotion

Biz Tip of the Day: People make decisions based on their own emotions, backed up by logic. It's important to know that All of this is going on while the WIIFE (What's in it for me) rule is at play. Bet you never thought you'd have to become somewhat of a psychologist just to make a sale? Well, it definitely give you an edge.

As long as you are aware of these basic things it helps you in dealing with each customer. This kind of psychological insight makes you better equipped to make the sale.

Potential customers need to have their needs and wants reinforced, but need to be made to feel that they themselves made the choice to buy what you are selling. They prefer to be buyers, and not to be sold to, or pressured.

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