Biz Tip of the Day: Keep in Mind the WIIFM Rule (“What's in it for me?)”

Biz Tip of the Day: Keep in Mind the WIIFM Rule, (“What's in it for me?)” that people are always thinking.  This thought is always in the forefront of your customer's mind when it comes to saving them time, energy, or money. And, if you can't let them know in short order, what's in it for them, you're history.
Conversely, if you can show them up front how to save, or make more money you are on your way to capturing a loyal client, if you can demonstrate that you can deliver, and you do deliver results. If you are dealing with another business, and you can show them how they can gain more recognition in their own field of expertise, increase their client base, and their revenue, wow, they'll think of you as some kind of genius.

Success by Design – Not by Chance!
Posted by

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)