Biz Tip of the Day: Get people to decide to buy your product or service; avoid selling them – let them choose. While you know, in their minds, they may be looking (human nature) for reasons not to purchase, layout a compelling offer that eliminates all of their doubts. If you've done your research, you already know your targeted client, and what each of these doubts may be.
It's your job to supply all of the ammunition for them to convince themselves that what you are offering is exactly what they need. You have to convince them that your offered value outweighs their investment. Think about it. That is the ultimate art of using friendly persuasion, in an unobtrusive manner.
Success by Design, Not by Chance
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