Biz Tip of the Day: Keep Your Selling Points and Messages Short and Concise, concentrating on the ever present WIIFM rule at play. (Yes, your clients never stop thinking, "What's in it for me?)" Interject your own personality and special style. Throw in a bit of humor, now and then, in person and in your writings.
Smile, but get serious at the appropriate times, and stay engaged during a meeting, no matter if it is with one, or one hundred people. Avoid having a wondering eye, or constantly checking the time. And, in the name of Zig Zigler, never check your Smart Phone for messages, or e-mail. If you absolutely must take a call, excuse yourself, but be brief. You're probably already aware, as everyone else should be, that smoking, and chewing gum are taboo.
Success By Design - Not by Chance!
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