We all feel more connected when we can converse with a live person, rather than punching buttons that oftentimes take us nowhere. This is one of those business decisions you will have to make.
Make a decision to boost your business, today
Are you ready to Dazzle Your Clients and blow the doors off of your competition? Believe it or not, it really can be easy to attract more clients. It doesn't take a huge amount of effort either; it is as simple as following a strategically designed formula using a really clean process with easy to manage steps.
Biz Tip of The Day: It's Better to Have a Live Person Answering Your Telephone
Biz Tip of The Day: It's better to have a live person answering your telephone, rather than the usual frustrating automated voice with a litany of options, your callers will be happier from the get go. Even having a live person answering the ways we discussed, and adding, “How may I direct you call,” does the same basic thing an automated call does, but in a more personal manner.
Biz Tip of the Day: Always Offer Alternatives When Necessary
Biz Tip of the Day:Always offer alternatives when necessary, If someone asks for something you cannot deliver, always offer some alternative that you can provide to benefit them, and it will keep them as a paying customer. Such a telephone call could mean the difference between losing a customer, forever, or capturing a happy customer, forever. Which had you rather have?
Your Success is Our Business
Biz Tip of The Day: Avoid Becoming Argumentative
Biz Tip of The Day: Avoid becoming argumentative, or becoming defensive on the telephone. Listen to the entire complaint from an irate customer. Be sincere. Empathize, and say that you understand their plight, or transfer to them to whomever they should speak with. Solve their problem, if possible, to their satisfaction.
End up on a pleasant note, by thanking the customer for letting you know about his/her problem, so that it doesn't happen again. End by saying, “It was a pleasure to be of help to you,” and have some kind of bonus, or coupons you can offer for appeasement in these kinds of situations. Everybody likes to be rewarded, or get something free, as long as it is a sincere gesture.
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Success by Design, Not by Chance!
Success by Design, Not by Chance!
Biz Tip of The Day: Words and Phrases to Avoid on The Telephone:
Biz Tip of The Day: Words and phrases to avoid on the telephone: I have listed some of the problems with their solutions spelled out. There are many areas to get into when doing business on the telephone. The following are a few examples of words and phrases you should never use on the phone, including suggestions for the right ones:
“Hang on.” Instead, say, “Please wait, Mr. Anderson.”
“Goodbye.” Be professional with a, “Thank you for calling, Mrs. Thomas, please call again.”
“Finally, here's the information!” You don't want to sound so exasperated. Make it sound easy with a polite, “Thank you for waiting while I looked that up for you, Mrs. Donaldson. I have exactly what you need.” It's better not to say, “I am sorry you had to wait so long on the line.”
“Yeah, he's here.” Instead, say something like, “Yes, Mr. Simon is in. May I please tell him who's calling? Or,
“I don't know the answer.” What they really had rather hear is something more reassuring, such as: “Mr. Anderson, I know this is important to you, so I will be happy to have Mr. Simon call you in about 15 minutes when he is free. Mr. Simon will help you with what you need.”
When a customer on the line thanks you for your response, or your information, instead of answering, “No problem,” (Like nails scratching on a chalkboard) a professional response would be, “It was my pleasure, Mrs. Donaldson.
What a difference a few words can make. Words are used as client magnets. Helpfulness in a courteous, pleasant, professional manner makes people want to do business with you, and your company.
What a difference a few words can make. Words are used as client magnets. Helpfulness in a courteous, pleasant, professional manner makes people want to do business with you, and your company.
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Success by Design, Not by Chance!
Success by Design, Not by Chance!
Biz Tip of The Day: More on Often Neglected Business/Office Telephone Etiquette
Biz Tip of The Day: More on often neglected business/office telephone etiquette:
What should you do if for some reason it is necessary to leave a customer on hold for an extended amount of time, such as when looking up information, consulting with a manager, or a co-worker, or paging someone they need to speak with?
Solution: Always come back on the line 30 seconds or so to let the caller know the status of the call. But, prior to hitting the hold button the first time, say for example:
“Please wait while I look that up for you.”
Subsequently when you come back on the line use responses such as, “Thank you for waiting Ms. Rogers. I am still searching for the information you require,” or
“Ms. Rogers, this is taking longer than I expected, may I call you back within 15 minutes with what you need?”
Or, when you are able to come back on the line with the information, “Thank you for waiting while I looked up your information, Ms. Rogers.”
Or, “Thank you for waiting, Ms. Rogers. I have Ms. Simon (or Ms. Simon's secretary) on the line who will be happy to give you the answers you need.”
There is a lot more to go over when it comes to telephone etiquette. The telephone call is often the first, and lasting impression the potential customer has of your company. It may very well capture, or lose the person on the other end of the line forever.
Your Success is Our Business
Biz Tip of the Day: A Customer's First Impression of Your Business is Over the Telephone
Biz Tip of the Day: A customer's first impression of your business is over the telephone, oftentimes, so please pay attention to this area of your operation. Believe me, telephone etiquette is becoming a lost art. The following is a list of what I have learned from working with the public and from being a customer, or potential customer over the telephone:
1. I called a business and asked to speak to a manager by name. The receptionist who answered, put me on hold without saying a word. She left me wondering, did we get cut off, did she hang up on me, or what?
Solution: Instead, it is good telephone etiquette to say was something like, “Yes, Mr. Jones is available. May I tell him who is calling? That way I get a courteous, professional response, and in my mind I am at ease envisioning the receptionist going through the necessary steps in getting Mr. Jones on the phone.
Solution: Instead, it is good telephone etiquette to say was something like, “Yes, Mr. Jones is available. May I tell him who is calling? That way I get a courteous, professional response, and in my mind I am at ease envisioning the receptionist going through the necessary steps in getting Mr. Jones on the phone.
2. When a business phone was answered, the person simply said, “May I help you?”
Solution: A better example of how to answer is, “Johnson and Herman Law Firm, this is Peter Furman, how may I help you?” Or, at the end, it may be, “How may I direct your call?”
More tomorrow on business/office telephone etiquette.
Success by Design, Not by Chance
Biz Tip of the Day: Check Out Lexis Nexis
Biz Tip of the Day: Check out Lexis Nexis (www.LexisNexis.com). For some businesses it is a great investment. They offer in-depth Internet research tools, to use in searching for invaluable information you need to help you in any way, such as, in making a sales presentation for a product, a program, or an idea. Check out the many different applications that may be conducive to your unique business. If Lexis Nexis appeals to you, they offer lots of training classes and tutorials. Other online programs and tools similar to this could very well put you ahead of those pesky competitors trying to out-perform you.
After investing in any Internet application, even after downloading the good free ones, make sure you, or one of your employees becomes a proficient user, enough to teach as many others as possible in your company to do the same.
Your Success is Our Business
www.BusinessOwnersWritingSystem.com
Biz ip of the Day: Always Give Your Pitch to the Salesman
Always Give your pitch to the salesman. When you're selling to a business, (B to B) and one owner is a CPA, and one is a salesman, always give your pitch to the salesman if it can be arranged.
It doesn't take long to learn that salesmen are the easiest people to sell to. Because of their profession, they understand the pain of being turned down, and they, believe it or not, find it harder than others do to say no. It's just a little gem to store away for future use. Good salesmen come to understand that selling entails a lot of strategy, and psychology.
Success By Design, Not By Chance!
Biz Tip of the Day: Entrepreneurs Like to Learn From Experts in Their Related Fields
Biz Tip of the Day: Entrepreneurs like to learn from experts in their related fields, or from other businesses that may be able to ease their jobs, increase their client base, or help grow their bottom line. Set up some free live events, or workshops, designed for informational, and training purposes, or to help your customers, or potential customers.
Partnering with other businesses benefits all since you each have a database from which to draw. When you begin to attract a big draw, you may even charge a fee for these collaborative live events, Webinars, and Tele-seminars for the movers and the shakers to take advantage of.
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Biz Tip of the Day: Customer Feedback Serves Several Purposes
Biz Tip of the Day: Customer feedback serves several purposes, helping to improve your product, your service, and your bottom line.
After a customer uses your product, or successfully completes one of your programs, it is essential that you ask them to answers a carefully crafted questionnaire. The answers should not only let you know what is so fabulous about it, but what may need to be modified in order to make it even better, and more desirable for your customers, increasing its saleability. The questionnaire is an invaluable tool for gathering your best customer testimonials, as well.
Biz Tip of the Day: Offer a Strong Enticing Guarantee
Biz Tip of the Day: Offer a strong enticing guarantee/warranty, then stand behind it. When you do these two things, many good referrals will start pouring in to add to your storehouse of assets. If you cannot guarantee your product, or your work, then you're out of business.
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Biz Tip of the Day: Get People to Decide to Buy Your Product or Service
Biz Tip of the Day: Get people to decide to buy your product or service; avoid selling them – let them choose. While you know, in their minds, they may be looking (human nature) for reasons not to purchase, layout a compelling offer that eliminates all of their doubts. If you've done your research, you already know your targeted client, and what each of these doubts may be.
It's your job to supply all of the ammunition for them to convince themselves that what you are offering is exactly what they need. You have to convince them that your offered value outweighs their investment. Think about it. That is the ultimate art of using friendly persuasion, in an unobtrusive manner.
Success by Design, Not by Chance
Biz Tip of the Day: Be Sure to Get Used to Using Names of Individuals
Biz Tip of the Day: Be sure to get used to using names of individuals in conversation, and in writings. Use your judgment about when you should ask someone's permission to call them by their first name. Also, let them know how to address you, at the appropriate time.
My Mother had a thing about having to address her doctors as Dr. So-and-so, while they took the liberty of calling her by her first name. After all, she was the doctor's client. What did she do? She called the doctor by his first name, only after he called her by her first name. On occasion, the doctor would then switch, and start addressing her as Mrs., using her surname. You may think this as trivial, but you would be surprised how important it is to some, especially among more mature people.
Success by Design, Not by Chance
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It's time to STOP struggling...use this easy-to-manage...step-by-step system to write YOUR book at your own pace. Now is not the time to be shy or modest. Let your readers, clients, and potential clients now what you have to offer. The purpose of your book is to draw attention to you and your business. Include this information in your book. Let them what you can do for them and how much it will cost them. This is a great way to have potential clients pre-qualify themselves before they call you.
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The Business Owners Writing System™ Home Study Program
It's time to STOP struggling...use this easy-to-manage...step-by-step system to write YOUR book at your own pace. Now is not the time to be shy or modest. Let your readers, clients, and potential clients now what you have to offer. The purpose of your book is to draw attention to you and your business. Include this information in your book. Let them what you can do for them and how much it will cost them. This is a great way to have potential clients pre-qualify themselves before they call you.
Find out more here: Business Owners Writing System™ Home Study Program
Biz Tip of the Day: It is Imperative That You Have Passsion For What Your Are Doing
Biz Tip of the Day: It is imperative that you have passion for what you are doing business wise. Being positive, with a desire to create success for others is tantamount to your own success. It's important to show your sincere enthusiasm for any success your customers gain from your help. Maintain your client business relationship by constantly offering them more benefits to keep them as your satisfied customers.
Satisfied customers give the best testimonials and supply you with an endless stream of new customers. Referrals from these happy customers is also key to your success.
Satisfied customers give the best testimonials and supply you with an endless stream of new customers. Referrals from these happy customers is also key to your success.
Your Success is Our Business
Biz Tip of the Day: People Make Decisions Based on Their Own Emotion
Biz Tip of the Day: People make decisions based on their own emotions, backed up by logic. It's important to know that All of this is going on while the WIIFE (What's in it for me) rule is at play. Bet you never thought you'd have to become somewhat of a psychologist just to make a sale? Well, it definitely give you an edge.
As long as you are aware of these basic things it helps you in dealing with each customer. This kind of psychological insight makes you better equipped to make the sale.
Potential customers need to have their needs and wants reinforced, but need to be made to feel that they themselves made the choice to buy what you are selling. They prefer to be buyers, and not to be sold to, or pressured.
As long as you are aware of these basic things it helps you in dealing with each customer. This kind of psychological insight makes you better equipped to make the sale.
Potential customers need to have their needs and wants reinforced, but need to be made to feel that they themselves made the choice to buy what you are selling. They prefer to be buyers, and not to be sold to, or pressured.
Success By Design, Not By Chance!
Biz Tip of the Day: When it Comes to Using the Social Network
Biz Tip of the Day: When it comes to using the social network, some of our older entrepreneurs think they have to go from geezer to geek in order to be successful. But, you don't have to become a geek. You'll do great learning the necessary basics, and keep learning new things from online tutorial. You'll find tutorials on blogging, Facebook, Twitter, Linkedin, or any other useful tool such as Constant Contact. Constant Contact helps you manage your e-mailings, e-zines, newsletters, etc. to avoid the threat of being seen as a spammer. Everything sent out by you gives the option of being taken off your list (unsubscribing). People can also subscribe to be put on your e-mailings.
If you find that computer work is not your strong suit, then select someone in your company who is proficient at that task, and have them teach others, or at least one other to do the daily posts on your business Blog, Facebook, Twitter, Linkedin, etc., for whenever they are on vacation, or have a day off. This includes having someone able to also take over to compose other e-mailings, newsletters, and e-zines. Anyone who uses a computer can learn with all of the online tutorials out there.
Your Success is Our Business at
Success by Design – Not by Chance
Biz Tip of The Day: Offer an Upgraded, Next Level Program
Biz Tip of the Day: Offer an Upgraded, Next Level Program upon nearing completion of a program for a client. Be prepared to entice them with more needed services to keep them as your valued customer. Be sincere, and let them know you are interested in their progress. After all it is in the best interest of the both of you.
Have as a backup, a less expensive starter kit which will often lead to clients later upgrading to one of your more personalized, intensive, more effective, and more expensive programs.
Keep in touch often with your clients, all the while working on building better relationships. This is a great way of keeping them interested in coming back.
Biz Tip of the Day: Keep Your Selling Points and Messages Short and Concise
Biz Tip of the Day: Keep Your Selling Points and Messages Short and Concise, concentrating on the ever present WIIFM rule at play. (Yes, your clients never stop thinking, "What's in it for me?)" Interject your own personality and special style. Throw in a bit of humor, now and then, in person and in your writings.
Smile, but get serious at the appropriate times, and stay engaged during a meeting, no matter if it is with one, or one hundred people. Avoid having a wondering eye, or constantly checking the time. And, in the name of Zig Zigler, never check your Smart Phone for messages, or e-mail. If you absolutely must take a call, excuse yourself, but be brief. You're probably already aware, as everyone else should be, that smoking, and chewing gum are taboo.
Success By Design - Not by Chance!
Biz Tip of the Day: Offer Solutions for Clients That They Can Accomplish
Biz Tip of the Day: Offer Solutions for Clients That They Can Accomplish on Their Own, but require your guidance, and expertise to finalize. Demonstrate to them that your program is easier, more value for the money, quicker, or will make them more money than anything your competitor can offer. When you can do this with integrity, at the end of the day they will have a good feeling, plus the confidence needed in dealing with you. This is the stuff that wins repeat customers, and their prime referrals.
Your Success is Our Business
Biz Tip of the Day: Keep in Mind the WIIFM Rule (“What's in it for me?)”
Biz Tip of the Day: Keep in Mind the WIIFM Rule, (“What's in it for me?)” that people are always thinking. This thought is always in the forefront of your customer's mind when it comes to saving them time, energy, or money. And, if you can't let them know in short order, what's in it for them, you're history.
Conversely, if you can show them up front how to save, or make more money you are on your way to capturing a loyal client, if you can demonstrate that you can deliver, and you do deliver results. If you are dealing with another business, and you can show them how they can gain more recognition in their own field of expertise, increase their client base, and their revenue, wow, they'll think of you as some kind of genius.
Conversely, if you can show them up front how to save, or make more money you are on your way to capturing a loyal client, if you can demonstrate that you can deliver, and you do deliver results. If you are dealing with another business, and you can show them how they can gain more recognition in their own field of expertise, increase their client base, and their revenue, wow, they'll think of you as some kind of genius.
Success by Design – Not by Chance!
Biz Tip of the Day: Apply the Golden Rule – it goes without saying
Biz Tip of the Day: Apply the Golden Rule – it goes without saying. That does not mean, however, that you must keep yourself, or your business equal to everyone else you come in contact with, or compete with. Be enterprising, and aggressive in your business endeavors, but do it with integrity, and fairness.
Alrighty then, you know what to do. Now go out there, and Dazzle Your Clients.
Success by Design – Not by Chance!
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