Biz Tip of The Day: Zero in on Prospects Who Will Pay You What You are Worth

Biz Tip of the Day: Zero in on prospects who will pay you what you are worth. Clients will pay your rates when they see just how much you can do for them. Give them value and exemplary service and they will continue to do business with you. In order for this to work, you must be sure to target your ideal client. Remember it is a complete waste of your time and your prospects time to try and solicit business from anyone other than your ideal client. As a bonus, your clients will reward you with good referrals once they start getting great results from your services. 

Ideally, your services or your product offer a better value to your clients, which in turn makes you more valuable to them. This gives you the opportunity to charge what you are worth and your clients will gladly pay for your outstanding services. Don’t be afraid to offer a money back guarantee; it is very reassuring to your clients. A money back guarantee tells your clients that you stand behind your services.

We judge ourselves by what we feel capable of doing, while others judge us by what we have already done: Henry Wadsworth Longfellow