Biz Tip of The Day: Write a Book to Persuade Your Clientele or Certain Groups of People

Write a book to persuade your clientele or certain groups of people:

1. Research your targeted audience and visualize yourself in their shoes.
2. Address your readers in a personal way, seriously or humorously. Capture their attention however you reasonably can given your subject matter.
3. Include useful, factual information. Build trust by showing you are well experienced and researched in your field of expertise. Spell out examples and testimonials to gain their confidence,
4. Give arguments to points without belittling the reader.
5. Include a call for action at the end. Create a sense of urgency and include follow-up contacts.

All of these things need to be followed in order to write a non-fiction book, especially to be used as a prime selling tool for you, your product or your business. When you know you have something to make other peoples lives better it is no good unless you share it.

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