Biz Tip of The Day: First Know Your Product

First know your product inside out before you present it to a prospective customer. If it is feasible, use it yourself so you can give a firsthand testimonial. Be prepared to answer any negative or positive questions about the product. Be enthusiastic. This may seem basic to you, but sometimes our sales team needs to be reminded just how important the basics are as part of getting someone to buy from them -- Pull Marketing has to be rehearsed over and over to make it work. Persuasion is an art form and this is simply part of it. It takes training and practice to be a successful salesperson.

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