Biz Tip of The Day: RUB Marketing (Repetitive, Uniform and Basic)

Biz tip of the day: RUB Marketing (Repetitive, Uniform and Basic)

Get a glimpse of tried-and-true, old-and-new business basics designed to turn your company into a more profitable business: the following is an excerpt from my award-winning book, “Buzz Your Business & Be The Best,” by Marguerite Cavanaugh:

RUB Marketing (Repetitive, Uniform and Basic)

“Repetitive” advertising is the most effective. This is the first part of RUB marketing. One time advertising is a waste of money. Advertising professionals know ads must be reached by the same people at least eight times before it sinks in enough to become effective. Whether it is an advertising campaign using flyers, TV, radio, newspaper, etc., make sure you blitz your ideal client list at least eight or more times. You may mix it up using a combination of media at the same time.

      It is recommended you try using colored paper for the flyer portion of your blitz. Splash a different headline on each one and take not of which one attracts the most business. Have each customer refer to a code number which should be unique to each different advertisement. You have approximately three seconds to grab a reader's attention with your headline and keep it in the first paragraph. The name of your business as the headline doesn't cut it.

Someone may not need you when first exposed to your ads but the seed has been planted for down the road when they may need your advertised services. TOMA (Top of the Mind Awareness) comes into play. It's a beautiful thing, even when it sometimes takes weeks, or months for the sale to materialize,

      “Uniformity” is the middle piece of RUB marketing. Your ads must maintain a sameness to make it recognizable and identifiable with you or our product. You are projecting a constant snapshot instilling your image. Use your logo, colors, font and anything else related to your branding.

      “Basic,” easy to read with the right amount of pleasing white space helps to add the last part of RUB marketing. Be direct and list the benefits and results your readers can expect by buying from you; this will give your readers a reason to do business with you when they need what you are offering. You can be clever but dispense with over the top, cutesy ads. (End of excerpt).

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