Biz Tip of the Day: Find Ways to Educate Your Environment as part of your marketing campaign so that more than just your clients are sending you referrals. You can create a generic letter which can be personalized for your friends and associates. Use this letter to describe what you do and ask them to send for referrals.
Another great way to educate your environment is to write a book highlighting your knowledge and expertise. Including a compelling message or story in your book creates a bond with your readers and clients. It is a great way to build relationships and establish trust with clients and potential clients. Writing a book makes you become an expert among experts. It opens doors of opportunity for brand new markets for you personally, and for your business.
Are you ready to Dazzle Your Clients and blow the doors off of your competition? Believe it or not, it really can be easy to attract more clients. It doesn't take a huge amount of effort either; it is as simple as following a strategically designed formula using a really clean process with easy to manage steps.
Biz Tip of the Day: Create a Compelling Marketing Message:
Biz Tip of the Day: Create a Compelling Marketing Message which will make your ideal client say: “That’s great; this is exactly what I need, may I have your card?” Create a 20 second elevator speech which describes what you do but aso makes people want your services or gets them to ask you questions:
"Hello, my name is Marguerite. I help make it easy for entrepreneurs to grow their business, increase their client base and gain free publicity."
When they ask me how I do this, my response is usually:
“With our Business Owners Writing System we make it easy for entrepreneurs to write a book highlighting their business expertise. They can also include their compelling story of how they got where they are today. A book with their name on it becomes a unique and fabulous calling card for both them and their business. It makes their business stand out ahead of their competitors. This all leads to referrals from happy clients as well as guest appearances at conferences, radio and TV shows.”
"Hello, my name is Marguerite. I help make it easy for entrepreneurs to grow their business, increase their client base and gain free publicity."
When they ask me how I do this, my response is usually:
“With our Business Owners Writing System we make it easy for entrepreneurs to write a book highlighting their business expertise. They can also include their compelling story of how they got where they are today. A book with their name on it becomes a unique and fabulous calling card for both them and their business. It makes their business stand out ahead of their competitors. This all leads to referrals from happy clients as well as guest appearances at conferences, radio and TV shows.”
Biz Tip of the Day: Make Your Service Stand Out
Biz Tip of the Day: Make Your Service Stand Out in your industry and in the marketplace. Right from the start, as soon as you open your business, make sure you keep a record of the testimonials you receive from satisfied clients. Making your accomplishments known and sharing client testimonials is a great way to grow your business. Featuring testimonials from satisfied clients will help you stand out from your competition. Allow your excellent customer service draw attention to both you and your business. Offer solutions to your clients.
Offer a money back guarantee to your clients; it will make them feel confident about doing business with you. Not many businesses offer a money back guarantee - which is why it is a great way to help your business stand out.
Establish yourself as an expert by writing a book. This will draw plenty of attention to both you and your business; it will also help you gain lots of free publicity!
Offer a money back guarantee to your clients; it will make them feel confident about doing business with you. Not many businesses offer a money back guarantee - which is why it is a great way to help your business stand out.
Establish yourself as an expert by writing a book. This will draw plenty of attention to both you and your business; it will also help you gain lots of free publicity!
Biz Tip of the Day: Zero in on Prospects Who Will Pay:
Biz Tip of the Day: Zero in on Prospects Who Will Pay you what you are worth. Clients will pay your rates when they see just how much you can do for them. Give them value and exemplary service and they will continue to do business with you. In order for this to work, you must be sure to target your ideal client. Remember it is a complete waste of your time and your prospects time to try and solicit business from anyone other than your ideal client. As a bonus, your clients will reward you with good referrals once they start getting great results from your services.
Biz Tip of the Day: Talk About Referrals Right Away:
Biz Tip of the Day: Talk About Referrals Right Away...the absolute best way to keep a prospect listening is to mention the name of a friend or respected colleague. After your brief introduction make certain that you state the person's name, for example: "Jim Simons suggested I call you.”
Once you have mentioned your referral source be ready to jump right into your presentation. Do not make the mistake of thinking all you have to do is name drop in order to close the sale. Be professional and don't get lured into a personal conversation about "Jim" - and never get drawn into saying anything negative or derogatory about "Jim" or anyone else. Let your potential client see why "Jim" was so impressed with you and your services that he felt compelled to refer you.
Once you have mentioned your referral source be ready to jump right into your presentation. Do not make the mistake of thinking all you have to do is name drop in order to close the sale. Be professional and don't get lured into a personal conversation about "Jim" - and never get drawn into saying anything negative or derogatory about "Jim" or anyone else. Let your potential client see why "Jim" was so impressed with you and your services that he felt compelled to refer you.
Biz Tip of the Day: Let Them Know You're Up to Snuff
Biz Tip of the Day: Let Them Know You're Up to Snuff during your meeting or phone call. Clients like to know you are prepared to meet with them and are ready to offer them solutions / services. They expect you to dazzle them with a list of benefits and results they can expect from you. Clients also want to know if you are able to resolve any problems they may be facing.
Research your client's business needs. Mention other similar people you've helped in their situation. Say something like:
“I was reading your website and noticed that you are looking for …”
“While working with other medical supply companies, I know they often struggle with ...”
"Our program will help to resolve your issue with..."
Make sure you address the benefits and results your potential client can expect by working with you.
Research your client's business needs. Mention other similar people you've helped in their situation. Say something like:
“I was reading your website and noticed that you are looking for …”
“While working with other medical supply companies, I know they often struggle with ...”
"Our program will help to resolve your issue with..."
Make sure you address the benefits and results your potential client can expect by working with you.
Biz Tip of the Day: Be Up Front With Business:
Biz Tip of the Day: Be Up Front With Business: Clients and Prospective Clients have had it with phony friendliness. You want to be cordial and professional in person, and on the phone. Here is a good example for the phone:
“Jack, this is Amy Jones at 212.555.5555. Please call and let me know when I can share some ideas I have to help solve some of your marketing problems."
Another good example is:
"Hi Jack, this is Amy Jones at 212-555-5555. I was reading a new study in the WSJ today revealing the amount of time employees are wasting surfing the Internet while at work. It reminded me of you. When we last spoke, you mentioned this was a major issue for you. Please call me to discuss how we can solve this problem for you. Once again, my number is 212-555-5555."
When leaving a voice-mail, you need to remember that your title and even the name of your company are irrelevant.
“Jack, this is Amy Jones at 212.555.5555. Please call and let me know when I can share some ideas I have to help solve some of your marketing problems."
Another good example is:
"Hi Jack, this is Amy Jones at 212-555-5555. I was reading a new study in the WSJ today revealing the amount of time employees are wasting surfing the Internet while at work. It reminded me of you. When we last spoke, you mentioned this was a major issue for you. Please call me to discuss how we can solve this problem for you. Once again, my number is 212-555-5555."
When leaving a voice-mail, you need to remember that your title and even the name of your company are irrelevant.
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