Biz
tip of the day: Brainstorm and figure out what image is needed to
enact pull-marketing. In other words, how to make your targeted
audience want to do business with you, or buy your wares. Offer
something specific you know only you can deliver. Point it out in your advertising, on your website, and in your e-mails. Dare
to compare your wares to your competitor's wares when you know you
have the edge. Maybe your staff has more experience, or you have been in business longer, or your produce or program produces better results. Go for it.
Success
by Design, Not by Chance
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