Biz Tip of The Day: Create an Informational E-zine or E-newsletter to Attract Clinets

Biz tip of the day: Create an informational e-zine, or e-newsletter to attract clients. This is an excellent way to keep up your Top of the Mind Awareness (TOMA) for whenever they may need your services, not only now, but down the road. Just because they are not buying today, doesn't mean they won't need your product, or services in six months or a year. And, when they do, your vigilant TOMA messages will bring you to mind first. That's the plan.

Success by Design, Not by Chance!

Biz Tip of The Day: Write Conversationally When You Write E-mails, Blogs

Biz tip of the day: Write conversationally when you write e-mails, blogs, articles, e-zines, letters, ads, or a book, or you will lose the reader, or viewer. Headlines are key, and have to grab the attention of the reader/viewer immediately. 

Avoid lengthy explanations when a short one will do the job. Tie in a constant color scheme, logo, and tagline so that your 'brand' will sink in over time after several exposures.

Your Success is Our Business

Biz Tip of The Day: Offer Flat Fee Packages With no Hidden Charges

Biz tip of the day: Offer flat fee packages with no hidden charges. But, after the initial sale, do up-sell to newer additions, or higher end programs, or packages along the way. There are two ways to up-sell to alternative, newer, better, more expensive program/packages you offer.

First, when the client is finished with the program purchased, you may up-sell to another higher priced program/package that fits their needs.

Secondly, it is possible that the client realized, after a period of time, that your least expensive program/package purchased does not fit their needs as well as a more expensive one offered. In this case, you would be wise to accommodate the client by deducting the cost of the lower priced one, and up-selling to the more expensive desired one.

It would be a good selling point, making the client fell more secure in doing business with you, to offer such as up-grade option up front on the first purchase.

Success by Design, Not by Chance!

Biz Tip of The Day: Use a tagline that is easy to remember

Biz tip of the day: Use a tagline that is easy to remember and to repeat. Use it in all of your printed materials, on your Website, Blog, Facebook, business cards, etc.

Our Tagline is: Success by Design, Not by Chance!

BizTip of The Day: Competition exists among all races of animals

Biz tip of the day: Competition exists among all races of animals, but we are the ones who can fine tune the art of competition which doesn't involve physical fighting.
Merriam-Webster defines competition in business as "the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms."

Give Yourself an Edge in the World of Competition:
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Biz Tip of The Day: Make the most of your potential in your business

Biz tip of the day: Make the most of your potential in your business. Replace practices that don't work with new practices that do work for you.
Quote: The propensity to truck, barter and exchange one thing for another is common to all men, and to be found in no other race of aminals
Adam Smith                                                                                                                                                
Your Success is Our Business
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Biz Tip of The Day: Always Introduce Yourself Looking the Person in the Eye

Biz tip of the day: Always introduce yourself looking the person in the eye, and by stating your name slowly and clearly. Show the person that you are engaged. Fit in your Elevator Speech, but do ask question about them for two reasons. It shows that you are interested in them, and you learn useful information about your propsect. Make notes of their interests, and needs for when you follow up. Arrange a future meeting people you meet whenever appropriate. Leave them with your card. 

Success by Design, Not by Chance! at www.BusinessOwnersWritingSystem.com