Author Success International Mastermind Weekend!

Author Success International Mastermind Weekend!

What a great weekend at the Author Success International Mastermind Weekend at the Ocala Hilton.

It could not have been more jam packed with any more useful information than was given by Coach Catherine. We are well equipped to build a dynamite business for the success of each of  our books. We all just completed the Leader Program.

Using the tools we came away with, we all have a bit of final tweeking to do before we go to print to make our books even more successful.

Thank you all who attended. You each contributed to its huge success. Cannot wait until we can add, Author, after our names. Can you?

You too can write your own book to promote yourself and your business:
Go to www.BusinessOwnersWritingSystem to check out a program for your needs.
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Biz Tip of The Day: Have a List of Specialized Magazines at Your Fingertips

Biz tip of the day: Have a list of specialized magazines at your fingertips. Use this website:
www.freetrademagazines.com to look up any category you need for advertising your product, service, or program. Here is a partial list offered:

    Plus a whole lot more. We want you to be successful in your advertising. A unique way to gain continuous free advertising is to write a book telling your story of who you got where you are, today, how your expertise can help your targeted audience, and how your goods can enhance their lives. Put it all in a book with your name on the cover, and suddenly you will become known as an expert in your field, receive guest and speaking invitations at seminars, TV, and radio. It's a sure way to leave your competition in the dust. Being an author gets positive results, in so many areas.

    Your Success is Our Business
    at
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    Biz Tip of The Day: Send Press Releases to Newspapers

    Biz tip of the day: Send press releases to newspapers anytime something significant happens within your company, such as, when someone is promoted, or changes jobs, you introduce a new product, or you are having a seminar which is open to the public. Your could offer an incentive for people to attend a seminar. Say, call this number and ask for a free coupon, or any other legitimate gimmick to entice them. See www.usnpl.com for a list of newspapers, natonwide. It's a good place to start.

    Some columnists will describe your product in detail in their syndicated column if it is of interest to them. They are always on the lookout for new products to write about. Just think of the millions of people you could reach if such an interest were taken in what you are selling.

    Write a book about your company, market it Online, and in other media.
    It will increase your business,
    and put you on the map:

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    Biz Tip of The Day: Picture Your Targeted Prospect When Writing Copy

    Biz tip of the day: Picture your targeted prospect when writing copy for any kind of ad, for any kind of product, or program you sell. Pick out, and visualize that most typical customer. Visualize a real person, you have had personal dealings with.

    Write your ad as if you are writing it to appeal to that customer. Should your business be strictly Online, you can still visualize your ideal customer from Online dialogue you have had with them. It is a must that you are in touch with your ideal client's desires, wants, and needs. Whenever you allow yourself to play this out you will write a better ad. Pictures are worth a thousand words, and this 'picture' you will translate into copy that sells better.

    Imagination, and a certain amount of training, or self-training is necessary to write good copy. It seems to come easy for some, and others may have to work at it. Don't be shy, if there is someone else in your company who can do it better than you may be able to, by all means enlist them to write the copy. Don't hesitate, delegate. In time, through observation, and training, you may surpass that talented person.

    Success by Design, Not by Chance!
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    Biz Tip of The Day: The "AIDA" Formula is good

    Biz tip of the day: The “AIDA” formula is good for direct mail copy, as well as any other kind of advertising:

    A-ttention

    I-nterest

    D-sire

    A-ction

    You can follow a formula and still make it sound spontaneous.

    Success by Design, Not by Chance!
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    Biz Tip of The Day: Starting a Mail Order Business

    Biz Tip of The Day: Starting a Mail Order Business


    Biz tip of the day: Starting a mail order business is best started with perfecting the sale of one product, and branch out from there. Selling unique, or popular household items is a good place to start.

    You could start out Online, with an e-catalog, and then go on to a printed catalog. Build a database of physical mailing addresses for the printed catalog, and one for e-mail addresses. Remember, the only time success appears before work is in the dictionary.



    Founders of the
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    Biz Tip of The Day: Magazine vs. Newspaper Ads

    Biz tip of the day: Magazine vs. newspaper ads have to be considered for your needs. Newspaper ads are better for quick returns. About half your total orders are in within the week following a Sunday ad. The balance usually comes in by the end of the second week.

    Magazines usually produce a bigger return on investment, (ROI) however, it takes longer. A top magazine will produce approximately half its returns the first month, and the balance will probably trickle in a month later. People hang on to magazines, so an order could show up a year later. Be sure whatever media you choose for advertising, that it goes mostly to your targeted audience. If you are selling cigarette lighters shaped like little pistols, for example, you wouldn't advertise them in a woman's magazine; you would advertise them in a gun magazine. Always also advertise Online with a professional looking website, and branch out with apps, and social media.

    Success by Design, Not by Chance!

    Founders of the
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