Biz Tip of The Day: Submit Press-releases to Newspaper News Department

Biz tip of the day:

Continued from yesterday ...

Submit press-releases or news to the news department of newspapers, but to the editorial department if it is a magazine. Faxes are preferred or e-mail rather than snail mail. Snail mail is not as timely in our point-and-click world today. Artistic liberties aren't just taken in the Hollywood: journalists also feel compelled to alter your copy, so don't fret over it. Jump right in. Usually, they had rather deal with your company or organization rather than a PR agency.

Press-release publicity is free, and keep in mind it carries more credibility than paid for advertising.

Good photographs dramatically improve your chances of getting published. Readers are mostly unaware much of what they read in both local and national newspapers is carefully orchestrated PR. It makes it more acceptable and believable without blinking an eye.
Don't be shy, always ask for editorial coverage first, before paying for advertising. It can be presented as a precondition before placing a paid ad.

Be sure to read my book for a lot more information to help you toward success in your business venture no matter at what level you may be. Buzz Your Business & Be The Best can be purchased at my website: www.Marguerite@MargueriteCavanaugh.comor at www.Amazon.com  www.BarnesAndNoble.com, plus www.BooksAMillion.com.

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