Dazzle Your Clients

Biz Tip of The Day: Success is Not Always About Numbers

Biz tip of the day: Success is not always about numbers, charts and the bottom line. It's about people. How we interact with our superiors, subordinates and all others often determines our success in business much the same as in our private lives.

Loyalty to our code of ethics, toward our friends, family and others is a positive force. Start out knowing loyalty is something that must be given in order to receive it back. We cannot become great in our endeavors without loyalty.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Commitment is Key to Success

Biz tip of the day: Commitment is key to success. W.H. Murray said it best, “The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help that would never otherwise have occurred. A stream of events issues from the decision, raising unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.”

Actually, in my humble opinion, based on years of experience, it takes more than just commitment. It takes courage, commitment, enthusiasm and faith. When any one of these is missing it changes the outcome of any endeavor – and not for the better. You will begin to see great things happen in your life and in your business when you combine CCE & and F throughout your endeavors.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Don't Forget The Advent of The Advertorial

Biz tip of the day:Don't forget the advent of the advertorial which supports your news,
but is paid for by you. You have read these articles, I am sure, which give interesting information on a particular topic of general interest, such as obesity, or making us look better. These articles are read by six time more people than regular ads. Usually at the very top of the article you will see in small print the word 'advertisement.' You can say a lot more in an advertorial than you can in a regular ad. Check it out. It might be just the avenue of advertisement for you.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Submit Press-realeases or news to the News Department of Newspapers

Continued from yesterday ...

Biz tip of the day: Submit press-releases or news to the news department of newspapers, but to the editorial department if it is a magazine. Faxes are preferred or e-mail rather than snail mail. It is not as timely in our point-and-click world today. Artistic liberties aren't just taken in the movies, journalists feel compelled to alter your copy, so don't fret over it. Jump right in. Usually, they had rather deal with your company or organization rather than a PR agency.

Press-release publicity is free, and keep in mind it carries more credibility than paid for advertising.

Good photographs dramatically improve your chances of getting published. Readers are mostly unaware much of what they read in both local and national newspapers is carefully orchestrated PR. It makes it more acceptable and believable without blinking an eye.
Don't be shy, always ask for editorial coverage first, before paying for advertising. It can be presented as a precondition before placing a paid ad.

Be sure to read my book for a lot more information to help you toward success in your business venture no matter at what level you may be. Buzz Your Business & Be The Best can be purchased at my website: www.Marguerite@MargueriteCavanaugh.com

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Use Press-releases for Free Publicity

Biz tip of the day: Use press-releases for free publicity and advertising. Before you do a press-release have a designated person in your business to handle press calls and online contacts. Inform all of your staff about the contents of the press-release. Several times lately, I have encountered employees of a company who say they were unaware of an ad or a particular offer made by their company. This shows a definite lack of communication. It doesn't bode well with customers who might be excited by what they saw or read.

Should your client base be far and wide then submit your press-release to newspapers in any areas where they fit, as well

Bear in mind that all newspapers need press-releases to help fill up their papers with news and offers which appeal to their readers. It always makes them look good whenever they can peak the interest of readers.

You might even gain a TV or radio story out of it if the information sent to them is worthy. Bear in mind that their standards are more select than newspapers.

Biz Tip of The Day: I Do Not Know Any Reading More Easy, More Fascinating

Biz tip of the day:

I do not know any reading more easy, more fascinating, more delightful than a catalogue: Anatole France

Entrepreneurs have become millionaires in the catalogue business. This is how the Dutchess of Cambridge's parents, the Middleton family, became millionaires (e-catalogue {English spelling}) in a small village in England. Their success with “Party Pieces” sounds rather like an American success story, doesn't it? If you have enough products to sell it might be something for you to consider.

Biz Tip of The Day: Describe What You Do in an Elevator Speech

Biz tip of the day: Describe what you do in an elevator speech. Use a well polished 20 second elevator speech,or elevator pitch, as it is sometime referred to. Make it one you can deliver between floors – that's where it got its name. Explain how you and your expertise can help them grow their business, make or save them money, manage their time more efficiently, make their lives easier, eliminate stress, or perhaps all of these things. Present whatever unique benefits you and your wares offer.

Whenever asked by anyone what you do, be prepared. One way to do it is to start off by saying “My name is ---.” Memorize every word but make it roll off your tongue naturally. Look the prospect in the eye, smile, while keeping your shoulders back and speak with confidence. Your passion and sincerity will make a strong, lasting impression.

Secondly, give your business name, “Work for XYZ Company,” or “My business is saving money for entrepreneurs …. .” You will need to modify according to your specialized business. Hearing results rather than details of how you help the listener is vital. Stay away from technical details. Sometimes it is important for you to mention your geographical location of operation; only mention it if it is pertinent.

This and numerous other business basics are covered more extensively in my new book Buzz Your Business & Be The Best. You may purchase it at: www.MargueriteCavanaugh.com.

I explain how I wrote Buzz Your Business using the Business Owners Writing System: www.BusinessOwnersWritingSystem.com™, an Author Success International program to help entrepreneurs write their own compelling story of struggles and successes. Their expertise and how they and their wares can benefit their clients. I am marketing director for Author Success International and understand the value of such a book used as a dynamite sales tool to grow business.

Success by Design, Not by Chance