Biz Tip of the Day: Other words or Phrases to Avoid

Biz Tip of the Day: Other words or Phrases to Avoid: 

I am sure you can come up with other words or phrases such as “We're unique,” “Myriad solutions,”  and “Results oriented,” which could be listed as serial offender for businesses to use, minus any further explanation, on websites or elsewhere. You can continually teach yourself what to use, and what not to use – what works, and what doesn't.

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Biz Tip of The Day: “Results oriented”

Biz Tip of The Day: “Results oriented:” This is another meaningless set of buzzwords in the business world. Again, spell it out. Give examples. Adjectives are great in elevator speeches, ads, and on websites, but only when used to be specific, descriptive and if they are directly applicable to what you do. Adjectives most always require detailed explanation so they won't simply become overused, meaningless cliques.

Use plain language, avoid generalities , and avoid overstatements like the plaque. Get rid of the flowery embellishments. If you paint houses, don’t say you are a “leading service provider of interior and exterior surface renovation & beautification.” Say you paint houses and tell me why I should use your services to paint my house or building. Potential customers, and online search engines will engage a lot more with your business when you follow these simple guidelines.

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Biz Tip of the Day: “Myriad Solutions”

Biz Tip of the Day: “Myriad Solutions:” Don't say you offer myriad solutions or anything else – spell them out. Before I was twenty I used the phrase, “myriad jobs,' in my first big job interview to describe my duties at a previous job. The manager interviewing me asked, “What are myriad jobs, and can you spell myriad, and do you know what it means? (At that tender age, what I probably meant to say was “Oh, I did a lot of stuff,” also not a good choice of words). It did create a bump in the interview, but luckily I could spell myriad, and knew its definition, without being a smart alack, so I was hired into what became the life-long career I had dreamed about.

'We offer myriad solutions, plans, etc.' is not good for a company to use, either, even though some may provide many. Please, spell out what it is you offer in a list of categories, along with descriptions. Tell me how you will solve my problems, too. 'Myriad Solutions' has become a meaningless buzzword slogan in the business world.

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Biz Tip of The Day: “Outstanding Customer Experiences:”

Biz Tip of The Day: “Outstanding Customer Experiences:” Should that really be true, then tell me what I can expect that will make my experience with you, and your company so outstanding. If you cannot back it up, then don't use the term in your business.

Your, and your company's outstanding qualities in a book, written by you, is a client magnet. It will give you continuous advertising and referrals ... find out how easy it is at  http://www.authorsuccessinternational,com/, where your success is our business.

Biz Tip of the Day: “Dynamic,” Are You?

Biz Tip of the Day: “Dynamic,” Are You? If you are truly “vigorously active and forceful,” I probably don't want to do business with you. Give thought before throwing adjectives around to describe you, or your business practices.

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Biz Tip of The Day: “A Collaborative Plan”

Biz Tip of The Day: “A Collaborative Plan:”

If you advertise a collaborative plan or effort with a client, describe the process, and how it works to prove that it really is collaborative, and that you don't do all the deciding, and then try to sell it to me. If you make the claim that you and I will plan together, then show me exactly how we’ll work together.

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Biz Tip of the Day: A “World-class Company”

Biz Tip of the Day: A “World-class Company:”

A world-class champion is a winner of an international sailing competition, or some other notable sport.  The fact that you provide products or services to customers internationally doesn’t mean you are a world-class company. Drop the “world-class” slogan, when you know it's not warranted.

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