Biz Tip of The Day: It is Easier to Turn Prospects into Sales Leads than Customers

Biz tip of the day:

It is a lot easier to turn prospects into sales leads than into customers. Prospective clients have heard it all and don't easily fall for a lot of sales hype. Let me talk about five things to make it easier to turn your sales leads into customers:

1. It is a natural process whether it takes a day, weeks or months. You need to go through this process in order to close the sale. Be diligent in nurturing your leads.

2. Know your prospective clients. Keep in mind your objective to serve clients in their best interests. You have to know what their best interests are. Remember clients are always thinking WIIFM (What's in it for me).

3. Ask questions to allow you to get to know the clients desires. Then help guide them toward the right decision, but do not make the decision for them. Be personal, but not too personal or prying. Ask about family members they have mentioned to you by name. Make a deal agreeable to both you and the client.

4. Be patient. Eliminate your own fear of failure. Learn the psychology of closing the deal in “Buzz Your Business & Be The Best.” In the book you will find an entire chapter on “Closing the Sale.” It is available on www.Amazon.com. The right time to ask to close the deal is when you determine the client is ready to sign.

5. Concentrate on the positive. That is another chapter in “Buzz Your Business.” Focus on the aspects which make you and the client happy. You will hit snags and setbacks, but remain positive and persevering without being overbearing.

Closing the deal is one of the biggest challenges in business, but with awareness and practice it gets easier and easier for you. Learn to use the tools and plenty of patience for success.