Biz
tip of the day: People spend from 12 to 18% more when using a credit
card, according to a Dunn and Bradstreet study. Make buying easy for
your customers, accept credit cards, and use Pay Pal for online sales.
Geoge Loewenstein, a professor at Carnegie Mellon says, “Credit
cards effectively anesthetize the pain of paying.” Understanding
human psychology helps in the art of selling. Don't be afraid of
numbers and stats; they also help understand the buyers, and how to
better market to them.
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