“Technology
is always evolving, and companies … can't be afraid to take
advantage of change.”
Eric
Schmidt, Google
Are you ready to Dazzle Your Clients and blow the doors off of your competition? Believe it or not, it really can be easy to attract more clients. It doesn't take a huge amount of effort either; it is as simple as following a strategically designed formula using a really clean process with easy to manage steps.
Bix Tip of The Day: Have You Ever Had a Salesman Get Angry With You?
Have
you ever had a salesman get angry with you? If so, did you buy from
him? Chances are you did not, no matter what the reason.
Sales
people out there, please never get angry with a customer or a
prospective customer. Learn well thought out, gentle retorts to
combat resistance by using emotional appeal, such as, “I understand
your concern. Let me put you at ease by ….” Practice Pull Marketing techniques.
Success
by Design, Not by Chance!
Biz Tip of The Day: First Know Your Product
First
know your product inside out before you present it to a prospective
customer. If it is feasible, use it yourself so you can give a
firsthand testimonial. Be prepared to answer any negative or positive
questions about the product. Be enthusiastic. This may seem basic to
you, but sometimes our sales team needs to be reminded just how
important the basics are as part of getting someone to buy from
them -- Pull Marketing has to be rehearsed over and over to make it work. Persuasion is an art form and this is simply part of it. It
takes training and practice to be a successful salesperson.
Success
by Design, Not by Chance!
www.BusinessOwnersWritingSystem.com™
Check out our Home Study Program to write your first non-fiction book.
Your book becomes a great selling tool!
Check out our Home Study Program to write your first non-fiction book.
Your book becomes a great selling tool!
Biz Tip of The Day: Let Customers Buy From You
Let
customer buy from you; don't sell to them. You can accomplish this by
following three basic steps. It's called Pull Marketing:
- Let prospects know what they will gain from your wares.
- Let prospects know why they would be better off buying from you and not your competitor.
- Let them know that your price is fair given the added value you include.
Practice
the emotional appeal to combat resistance we talked about a couple of
days ago and you will find yourself using Pull Marketing – that's
when the customer buys from you after you've made your spiel. You
allow what you have presented to make them want to buy from you.
Biz Tip of The Day: Write a Book to Persuade Your Clientele or Certain Groups of People
Write
a book to persuade your clientele or certain groups of people:
- Research your targeted audience and visualize yourself in their shoes.
- Address your readers in a personal way, seriously or humorously. Capture their attention however you reasonably can given your subject matter.
- Include useful, factual information. Build trust by showing you are well experienced and researched in your field of expertise. Spell out examples and testimonials to gain their confidence,
- Give arguments to points without belittling the reader.
- Include a call for action at the end. Create a sense of urgency and include follow-up contacts.
All
of these things need to be followed in order to write a non-fiction
book, especially to be used as a prime selling tool for you, your
product or your business. When you know you have something to make
other peoples lives better it is no good unless you share it.
Make
a small investment, and follow the instructions with all the value
added perks: Find out how by using the Business Owners Writing
System™
Home Study Program :
Success
by Design, Not by Chance!
www.BusinessOwnersWritingSystem.com™
Your Success is Our Business
Your Success is Our Business
Biz Tip of The Day: Better Writing in Three Steps
Better
writing in three steps:
- Learn and practice good grammar and punctuation.
- First plan, then draft, and last edit.
- When finished, proofread, then read it aloud.
If
this sounds far too simple to turn out a good non-fiction book, for
example, it is. A far better way is to invest in the Business Owners
Writing System™
Home Study Program to guide you through, step by step. Please check
it out at:
Success
by Design, Not by Chance!
Biz Tip of The Day: Use Emotional Appeal to Combat Resistance
Use emotional appeal to
combat resistance in sales. By attacking someone's feeling about
something you are denying them those feelings. Instead, there are
better ways to handle it:
Prospect: “I hate to
spend the money.”
Salesman: “Too bad you
feel that way.”
Better
answer: “I understand how you feel, unless you look at the benefits
and how much our program can save you in a matter of weeks. You will
get back your one time investment and many times over if a matter of
months”
or
Prospect:
“I think it's a waste of time to do the training you suggest.”
Salesman:
“You are the only one who thinks that.”
Better
answer: “Initially it takes more time. Later your team can train
themselves and by that time they will be outselling your competitor.
Here are the statistics from two of our program users to bear this
out.”
Your
better answers, of course, must be truthful and you have to be
willing to back them up.
Success
by Design, Not by Chance!
“In
business you get what you want by giving other people what they
want.”
Alice
MacDougal
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