Dazzle Your Clients

Biz Tip of The Day: To Be a Person is to Have a Story to Tell

To be a person is to have a story to tell: Isak Dinesen. It is easier than you ever dreamed.

See the Home Study Program at www.BusinessOwnersWritingSystem.com. Write your story in a book with your name on the cover to use as a great marketing tool!

Author Success International (ASI)

www.AuthorSuccessInternational.com

Home of the Business Owners Writing System™

a writing system used in all ASI programs

Success by Design, Not by Chance!

Biz Tip of The Day: What Should You Wear and Not Wear on TV?

What should you wear and not wear for TV interviews? Here is a list so you can look terrific for your TV interview:

Blue is the all around best color for TV.
Pastel shirts and blouses work well on TV.
Don't wear white, black or red. White glows on the TV screen. Black is harsh and can use up all the light. Reds "bleed" and are distracting.
Don't wear dangling earrings, or jewelery that jingles and could distract and bang into your microphone.
Limit rings to one per hand, and all sparkly jewelry is out.
Wear wrinkle-free clothing and don't hit your chest even for emphasis because it make a loud thud into your attached microphone.
Stripes, herringbone, checks, and small busy designs are out.
Keep your dress simple and rather dull to be safe.
The idea is to get TV viewers to focus on your face and what you have to say, not your clothing and accessories.
Men should have an inch of your shirt cuff showing.
Wear colored pants.
Avoid wearing a dark shirt, dark suit, and dark tie together.
Men should wear high socks so the skin doesn't show if you cross your legs.
Vests come across as stuffy on TV.
Women should avoid wearing short skirts if you want the viewers to stay focused on your message.
Avoid shiny hair products.
Dispense with logos, company names or brands, except for your own company logo.

Like it or not people will judge you by your appearance and will remember little you said when you wear distracting garb.

Relax and speak about your book or your expertise – that should be easy for you. They aren't going to ask you anything else except what you are booked to speak about.

When it comes to TV make up, it is best left up to the professional or the very proficient in that area. There is a ton of information online with many conflicting tips and guidelines to follow. This is something you may not want to experiment with on TV – it’s too late once you’re live.

Biz Tip of The Day: Offer Honest Products and Treat People with Decency

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good. I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently. This business creed, sadly, seems long forgotten: Anita Roddick

Biz Tip of The Day: Use Pen Names Wherever Possible

Seriously consider using pen names instead of your real name, wherever possible. Remember, when you publish your birth date, address and name anywhere, it makes you an easy target for identity thieves. Don't make it easy for them and please, never, ever publish your social security number online.

"When somebody has the keys to your business and personal kingdom, that gives them all sorts of powerful information," according to Cloudmark senior researcher Mary Landesman. "They might be able to use it for years. This kind of information is ripe for extortion and blackmail,” Ms. Landesman says.

Biz Tip of The Day: Never Allow an Employee to Use His/Her Name to Create a Website

An important tip is something I learned the hard way in an organization I belonged to; never allow a volunteer or an employee to create a website, for example, under his/her name of which only they have control. It took a year to get the ex employee to take down that inactive site.

I know of another case where a disgruntled employee resigned and kept posting false negative information about the company on the company website, and nothing could be done about it since only he had passwords and control.

Biz Tip of The Day: Protect You and Your Business From Hackers

Protect you and your business from hackers. My first advice is to have a designated computer(s) to be used strictly for business information, files, and any data related to your dealing with customers, government entities, etc. Have separate computer (s) for Internet use. This is vital because of smarter and smarter hackers out there. Password Manager Programs are available to be used as tools eliminate having to memorize or constantly typing passwords. There is a whole host to choose from, one is LastPass, as an example.

Remember, whether or not you have such a tool, its password, or any other passwords must be known by you, or someone you designate, in addition to the necessary users. This protects your business from being crippled should a single employee suddenly leave without leaving the valuable password(s).

The first thing to do with a password manager is to create a lengthy password made up of some caps, some lower case letters and numbers to gain entrance to the manager. The manager will then generate new, safer passwords for all your accounts – its easy. The manager stores all your passwords for you to enter with one click to input the password for you each time.

In Facebook, say you find out there was a breach, go to your password manager to create a new password for Facebook with a few clicks.

Using tools like password managers, making a habit of creating hard to crack passwords is a good start.

Good Advice From Dame Anita Roddick

Good advice from Dame Anita Roddick

Dame Anita Roddick was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products.

I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in: Anita Roddick