Biz Tip of The Day: Submit Press-releases to Newspaper News Department

Biz tip of the day:

Continued from yesterday ...

Submit press-releases or news to the news department of newspapers, but to the editorial department if it is a magazine. Faxes are preferred or e-mail rather than snail mail. Snail mail is not as timely in our point-and-click world today. Artistic liberties aren't just taken in the Hollywood: journalists also feel compelled to alter your copy, so don't fret over it. Jump right in. Usually, they had rather deal with your company or organization rather than a PR agency.

Press-release publicity is free, and keep in mind it carries more credibility than paid for advertising.

Good photographs dramatically improve your chances of getting published. Readers are mostly unaware much of what they read in both local and national newspapers is carefully orchestrated PR. It makes it more acceptable and believable without blinking an eye.
Don't be shy, always ask for editorial coverage first, before paying for advertising. It can be presented as a precondition before placing a paid ad.

Be sure to read my book for a lot more information to help you toward success in your business venture no matter at what level you may be. Buzz Your Business & Be The Best can be purchased at my website: www.Marguerite@MargueriteCavanaugh.comor at www.Amazon.com  www.BarnesAndNoble.com, plus www.BooksAMillion.com.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Use Press-releases for Free Publicity and Advertising

Biz tip of the day: Use press-releases for free publicity and advertising. Before you do a press-release have a designated person in your business to handle press calls and online contacts. Inform all of your staff about the contents of the press-release. Several times lately, I have encountered employees of a company who say they were unaware of an ad or a particular offer made by their company. This shows a definite lack of communication. It doesn't bode well with customers who might be excited by what they saw or read.

Should your client base be far and wide then submit your press-release to newspapers in any areas where they fit, as well

Bear in mind that all newspapers need press-releases to help fill up their papers with news and offers which appeal to their readers. It always makes them look good whenever they can peak the interest of readers.

You might even gain a TV or radio story out of it if the information sent to them is worthy. Bear in mind that their standards are more select than newspapers.

More on press-releases tomorrow …

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Don't Forget The Advent of The Advertorial

Biz tip of the day: Don't forget the advent of the advertorial which supports your news,
but is paid for by you. You have read these editorial-like articles, I am sure, which give interesting information on a particular topic of general interest, such as obesity, or making us look better. These articles are read by six time more people than regular ads. Usually at the very top of the article you will see in small print the word 'advertisement.' You can say a lot more in an advertorial than you can in a regular ad. Check it out. It might be just the avenue of advertisement for you.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Commitment is Key to Success

Biz Tip of The Day: Commitment is Key to Success

Biz tip of the day: Commitment is key to success. W.H. Murray said it best, “The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help that would never otherwise have occurred. A stream of events issues from the decision, raising unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.”

Actually, in my humble opinion, based on years of experience, it takes more than just commitment. Among them are courage, commitment, enthusiasm, loyalty to our code of ethics and faith. When any one of these is missing it changes the outcome of any endeavor – and not for the better. We begin to see great things happen in our private and business lives when we combine all of these ingredients throughout our endeavors.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Success is Not Always About Numbers

Biz Tip of The Day: Success is not always about numbers

Biz tip of the day: Success is not always about numbers, charts and the bottom line. It's about people. How we interact with our superiors, subordinates and all others often determines our success in business much the same as in our private lives.

Loyalty to our code of ethics, toward our friends, family and others is a positive force. Start out knowing loyalty is something that must be given in order to receive it back. We cannot become great in our endeavors without loyalty.

Your Success is Our Business

www.BusinessOwnersWritingSystem.com™

Biz Tip of The Day: Learn From the Masters

Biz tip of the day: Learn from the masters:

I make
more
mistakes
than anyone
else
I know,
and sooner
or later,
I patent
most of them:

Thomas Edison

Biz Tip of The Day: Even Imprisonment Can be Overcome

Biz tip of the day: Even imprisonment can be overcome:

I know I have a very tough five months ahead of me, but I understand, too, that I will get through those months knowing that I have the ability to return to my productive and normal life, my interesting work and future business opportunities:

Martha Stewart 

After her sentence was served this is what she had to say: The experience of the last five months in Alderson, West Virginia, has been life altering and life affirming.