Biz Tip of the Day: People Make Decisions Based on Their Own Emotion

Biz Tip of the Day: People make decisions based on their own emotions, backed up by logic. It's important to know that All of this is going on while the WIIFE (What's in it for me) rule is at play. Bet you never thought you'd have to become somewhat of a psychologist just to make a sale? Well, it definitely give you an edge.

As long as you are aware of these basic things it helps you in dealing with each customer. This kind of psychological insight makes you better equipped to make the sale.

Potential customers need to have their needs and wants reinforced, but need to be made to feel that they themselves made the choice to buy what you are selling. They prefer to be buyers, and not to be sold to, or pressured.

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Success By Design, Not By Chance!

Biz Tip of the Day: When it Comes to Using the Social Network

Biz Tip of the Day: When it comes to using the social network, some of our older entrepreneurs think they have to go from geezer to geek in order to be successful. But, you don't have to become a geek. You'll do great learning the necessary basics, and keep learning new things from online tutorial. You'll find tutorials on blogging, Facebook, Twitter, Linkedin, or any other useful tool such as Constant Contact. Constant Contact helps you manage your e-mailings, e-zines, newsletters, etc. to avoid the threat of being seen as a spammer. Everything sent out by you gives the option of being taken off your list (unsubscribing). People can also subscribe to be put on your e-mailings.

If you find that computer work is not your strong suit, then select someone in your company who is proficient at that task, and have them teach others, or at least one other to do the daily posts on your business Blog, Facebook, Twitter, Linkedin, etc., for whenever they are on vacation, or have a day off. This includes having someone able to also take over to compose other e-mailings, newsletters, and e-zines. Anyone who uses a computer can learn with all of the online tutorials out there.

Your Success is Our Business at

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Success by Design – Not by Chance

Biz Tip of The Day: Offer an Upgraded, Next Level Program

Biz Tip of the Day: Offer an Upgraded, Next Level Program upon nearing completion of a program for a client. Be prepared to entice them with more needed services to keep them as your valued customer. Be sincere, and let them know you are interested in their progress. After all it is in the best interest of the both of you.

Have as a backup, a less expensive starter kit which will often lead to clients later upgrading to one of your more personalized, intensive, more effective, and more expensive programs.

Keep in touch often with your clients, all the while working on building better relationships. This is a great way of keeping them interested in coming back.

Biz Tip of the Day: Keep Your Selling Points and Messages Short and Concise

Biz Tip of the Day: Keep Your Selling Points and Messages Short and Concise, concentrating on the ever present WIIFM rule at play. (Yes, your clients never stop thinking, "What's in it for me?)" Interject your own personality and special style. Throw in a bit of humor, now and then, in person and in your writings.

Smile, but get serious at the appropriate times, and stay engaged during a meeting, no matter if it is with one, or one hundred people. Avoid having a wondering eye, or constantly checking the time. And, in the name of Zig Zigler, never check your Smart Phone for messages, or e-mail. If you absolutely must take a call, excuse yourself, but be brief. You're probably already aware, as everyone else should be, that smoking, and chewing gum are taboo.

http://www.authorsuccessinternational.com/

Success By Design - Not by Chance!

Biz Tip of the Day: Offer Solutions for Clients That They Can Accomplish

Biz Tip of the Day: Offer Solutions for Clients That They Can Accomplish on Their Own, but require your guidance, and expertise to finalize. Demonstrate to them that your program is easier, more value for the money, quicker, or will make them more money than anything your competitor can offer. When you can do this with integrity, at the end of the day they will have a good feeling, plus the confidence needed in dealing with you. This is the stuff that wins repeat customers, and their prime referrals.

Your Success is Our Business

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Biz Tip of the Day: Keep in Mind the WIIFM Rule (“What's in it for me?)”

Biz Tip of the Day: Keep in Mind the WIIFM Rule, (“What's in it for me?)” that people are always thinking.  This thought is always in the forefront of your customer's mind when it comes to saving them time, energy, or money. And, if you can't let them know in short order, what's in it for them, you're history.
Conversely, if you can show them up front how to save, or make more money you are on your way to capturing a loyal client, if you can demonstrate that you can deliver, and you do deliver results. If you are dealing with another business, and you can show them how they can gain more recognition in their own field of expertise, increase their client base, and their revenue, wow, they'll think of you as some kind of genius.

www.AuthorSuccessInternational.com

Success by Design – Not by Chance!

Biz Tip of the Day: Apply the Golden Rule – it goes without saying

Biz Tip of the Day: Apply the Golden Rule – it goes without saying. That does not mean, however, that you must keep yourself, or your business equal to everyone else you come in contact with, or compete with. Be enterprising, and aggressive in your business endeavors, but do it with integrity, and fairness.

Alrighty then, you know what to do. Now go out there, and Dazzle Your Clients.

http://www.authorsuccessinternational.com/

Success by Design – Not by Chance!